How To Conduct An Online Survey and Engage Customers In A Dialogue

By Tim Slavin
2006-08-08

How To Conduct An Online Survey - Introduction

When asked directly, customers often hedge the truth of their
opinions. Maybe they do not want to insult you. Or they've been brought
up to accentuate the positive. Or they talk your ear off. However, in a
focus group with a good facilitator the same customers often will talk
in detail about how to improve your product or services.

Online surveys can replicate this focus group effect. An online
survey can provide a safe place for your customers to share their
responses, opinions, and ideas, especially if they complete the survey
in a comfortable place such as their office or at home. The internet
provides anonymity and ease of use to help customers speak freely.

Setting up an effective online survey does not have to be expensive
or complicated. In fact, if your goals are modest, it can cost you only
your time. Many businesses do not need the elaborate precision required
for formal surveys. It is enough to ask a chosen group of customers
what they think about a product or service. This article describes how
to set up an online survey that will meet the basic needs of most
businesses.


Article Pages:
» How To Conduct An Online Survey - Introduction
» The Survey Process
» Define Your Goals
» Pick Your Tools
» Write Your Questions
» Test Your Survey
» Deploy Your Survey
» Measure Your Results
» Final Thoughts: To Pay or Not To Pay For Participation?

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Related Articles:
» User-Friendly Surveys in 5 Simple Steps
» 10 Steps to Creating More Effective Surveys
» Build Better Surveys - Survey Question Types Explained
» Understanding Single Choice Survey Answer Types
» Doing a Corporate Culture Survey
» 14 Tips For Writing An Effective Online Survey

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» Market Research
» Paid Surveys
» Survey Analysis
» Survey Benefits
» Survey Promotion
» Survey Software
» Survey Writing Tips

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