How To Conduct An Online Survey and Engage Customers In A Dialogue

By Tim Slavin
2006-08-08

Final Thoughts: To Pay or Not To Pay For Participation?

While online surveys can help your customers to provide their
responses to your business products and services, they also can be
useful tools to build customer confidence in your business. People
appreciate being asked for their ideas if participation is not too
difficult. That's why I recommend that you view an online survey as a
structured dialogue with your customers. Where possible be sure to work
with customers in person as you design and test your survey. Be sure to
thank them afterwards for their participation.

Which leads to a final thought about compensation. Many surveys pay
people who respond. Whether your pay or not should depend on your
budget. But there are other ways to pay, with discounts, for example.
Even providing tangible responses that show you listened to a customer
also count as compensation: you've made their life easier. Don't assume
that money is the only compensation. Payment should be handled in
context of your overall conversations with customers.


Article Pages:
» How To Conduct An Online Survey - Introduction
» The Survey Process
» Define Your Goals
» Pick Your Tools
» Write Your Questions
» Test Your Survey
» Deploy Your Survey
» Measure Your Results
» Final Thoughts: To Pay or Not To Pay For Participation?

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Related Articles:
» User-Friendly Surveys in 5 Simple Steps
» 10 Steps to Creating More Effective Surveys
» Build Better Surveys - Survey Question Types Explained
» Understanding Single Choice Survey Answer Types
» Doing a Corporate Culture Survey
» 14 Tips For Writing An Effective Online Survey

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